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IKEA ‘pop up’ trucks from Kerry Little
‘Pop up’ IKEA
In this morning from Kerry Little, Head Teacher at TAFE Visual Merchandising Dept, the moving IKEA home displays as seen on the streets of NYC. Mobile branding…wow! LOVE it as an original idea? yes! Alas we did have to consider the waste of driving multiple trucks around cities to promote a product. Maybe not so sustainable…? No doubt an original idea but would we want it parked outside our residence? hell no! Would we want to be the VM who gets to do the display? hell yes! Oh & they are everywhere! We are on the fence…What do you think? like? or no like?
2 November 2011
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7 Comments
I wonder if you take apart with an Allen key
Wow awsome! Original idea? Not so sure !what about the “floating windows” concept from Natalie coulter!
Like the temptation of shopping at IKEA isn’t bad enough already. Now we dont only have to watch tv or ads here and there, it is on our streets!
All it needs now is live models living in the IKEA home on wheels!!
Great idea. Education on wheels!! Sustainable and accessible. Can I help assemble the cart? Hang on I’ll need the instructions :-pp
This is a killer idea…. I want to get in to that mobile loungeroom and move out some furniture and put down my yoga mat… and then be driven around town doing headstands and downward dog…. anyone up for making me a trailer!!
i wonder if you can get inside them and test the lounge out?!?! now theres an idea for a morning tea break…
‘lets have morning tea out in the street in a moving IKEA home display….’
it would be hard to get me back to work if that was the case!
brillant idea – love love love it!